Jul 29, 2014
Jul 15, 2014
1:00 - The trajectory of Leo’s career. Biology, Pharmacology and English Literature. First job was working at a CRO and commercial incubator doing Phase I studies.
4:00 The power of language. The way we articulate can mean what we intend to communicate doesn’t match what the listener hears. Leo “places science...
Jul 10, 2014
3:11- Kent talks about how he got from top secret military work to healthcare, specifically remote monitoring of biometrics.
5:11 - Lessons from 9/11, monitoring vital signs and stress levels via biometric headsets. And how to transmit this information back to the cloud from a technology perspective. Hones in on...
Jul 2, 2014
Today I speak with Michael Kuderka, an experienced pharmaceutical marketer. I liked what he had to say about being authentic. Michael suggests that pharmaceutical brands these days need to lock down a patient population where the brand can legitimately add the most value, and then own that market by developing...