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Sep 3, 2015

Stacey Richter

Stacey Richter is not only the host of this podcast, but also the founder and strategic force behind Franklyn Healthcom, a pharmaceutical marketing and design agency that develops brand and managed market strategies along with digital and print collateral. Stacey began the business in 1993 with one simple idea: bridge the gap between current pharmaceutical agency practices and strategic business process. Her role on teams is often to transform customer insights and market research into cutting-edge strategies designed to drive access and provider uptake.

As a successful marketer with a degree from the University of Pennsylvania, where she graduated magna cum laude, Stacey is uniquely positioned to convert managed markets theory into reality. Under her leadership, Franklyn Healthcom has developed an enduring reputation for needle-sharp innovations and original ideas that challenge the status quo.



00:00 Four Ways To Deal With Overwhelming Options
00:45 The different options for solving medication adherence problems.
01:50 The different options for solving medical treatment adherence issues.
03:40 Stacey’s tips for managing and navigating the overwhelming choices for healthcare solutions.
08:10 “Most people don’t succeed because of the fear of failure, not actual failure.”
08:40 “We must make an intelligent compromise with perfection.”
09:30 Find your “MVP”: Minimal Viable Product.
13:00 Jumping into the unknown with “fuzzy goals”.
15:30 1) Get Comfortable Getting Uncomfortable; 2) Just Do It; 3) Find Your MVP; 4) Pick A Finish Line, Not A Finish Dot