Apr 28, 2015
Jeff Ruby is a health
innovator with an extensive entrepreneurial track record in
preventive health. Prior to founding Newtopia, Jeff was Co-Founder
and Chief Operating Officer of Cleveland Clinic Canada, a
collaboration between the Cleveland Clinic Foundation and Canyon
Ranch, and Canada’s leading destination for preventive health and
lifestyle management. Before that, he served as Co-Founder and
Chief Operating Officer of Life Screening Centres Inc., a cancer
screening and prevention company, alongside a diversified group of
international health product and service companies as part of The
Copeland Group of Companies. Prior to the Copeland Group, Jeff was
a Co-Founder and Director of Operations of Genetic Diagnostics
Inc., an early stage biotechnology company commercializing a new
genetic diagnostic testing platform. Jeff has a joint Juris
Doctorate and Masters of Business Administration (JD/MBA) from
Osgoode Hall and the Schulich School of Business in Toronto and a
Bachelor of Arts degree from Western University. Jeff is a global
thought leader and expert on integrative, personalized and highly
engaging strategies to deliver affordable and sustainable health
results and behavior change.
00:00 Jeff talks Newtopia, and how it encourages people to lead
healthier lives.
01:45 How Newtopia catches users before they develop metabolic
syndrome by identifying at-risk users in order to prevent the
disease.
03:10 How Newtopia can ultimately save users money by avoiding
rising health care and medical treatment costs.
05:40 Newtopia’s relationship with Aetna Innovations.
07:10 What Newtopia as a pilot with Aetna Innovations looks like
from a provider standpoint.
09:30 What Newtopia looks like for a user.
10:45 Newtopia’s goal to understand the patient in a well-rounded
way, from a genetic and personality standpoint, as well as a
willingness to change.
12:20 Newtopia’s ability to provide a personalized plan that can
integrate with wearable technology and personalized “coaches” who
can help inspire and keep users accountable.
14:20 Newtopia considers itself a “genetic engagement” company.
16:30 The importance of genetic engagement to lifestyle
changes.
18:15 Some of the results that Jeff saw in the first year of
piloting Newtopia.
22:00 How Newtopia adds value to employers.
26:30 How Newtopia inspires its users to want to change and keep
healthier lifestyles.
31:00 The importance of human interaction, along with engaging
through technology, and how Newtopia brings these two together to
create the greatest amount of success for its users.
34:30 How Newtopia creates as much access as possible, within the
limitations of access to technology and its ability to work through
businesses.
37:30 How Newtopia fits itself to the individual, and where
providers fit in.
41:00 You can find out more about Newtopia at Newtopia.com, where
Jeff encourages you to reach out to the Newtopia staff to find out
how Newtopia can work for you and your business.
42:00 What does the “New” in Newtopia standfor? Nutrition,
Excercise, and Wellbeing.