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Mar 31, 2015

Sarah Welch

Sarah is a seasoned entrepreneur and marketer with startup in her DNA and a passion for brands. She began her career on Madison Avenue where she managed client relationships and studied what makes people tick at J. Walter Thompson, Ammirati Puris Lintas, and M&C Saatchi, then struck out on her own as a marketing consultant. She has worked with a long list of big brand marketers, including Kellogg, Unilever, MSN, General Motors, Gap, and Bank of America. She’s spent the better part of the last decade nurturing two startups she co-founded: Mindset Media, an ad technology platform acquired by Meebo in 2011, and Buttoned Up, a company dedicated to motivating people who are “too busy to get organized” to take the daily, incremental steps required to conquer the chaos.
In her free time she provides the VO for nearly all Monster Truck and NASCAR Hot Wheels races held on her two boys’ tracks in the basement playroom. Oh, and she does laundry. Lots and lots of laundry.

00:00 Sarah discusses what the Noom platform is exactly.

01:30 Noom as a content delivery platform allows users to participate in food logging, as well as receive support and health tips digitally, and tap into a clinician network.

02:50 Noom’s start as a consumer app, and its evolution towards interacting more with the healthcare world specifically.

03:55 “82 million Americans are currently pre-diabetic.”

06:00 The potential that technology has towards building adherence.

09:00 How Noom is funded.

11:15 How a consumer or healthcare provider can access the Noom app from the app store.

12:00 What a patient would do with the Noom app after downloading it from the app store.

20:00 What happens if a user stops logging information into Noom.

22:15 The pilot work that Noom is focusing on currently.

23:30 How Noom is different from consumer-facing apps.

24:45 How Noom deviates from simply being a data-reflecting app.

29:00 The three things that Noom gives its users: 1) A plan 2) Feedback/reinforcement and 3) intervention when users fall off track.

30:00 Noom is designed to assist patients towards shifting their lifestyles and diets towards healthier options for the long term.

36:00 “This is a journey back to self confidence.”

37:30 How Noom might integrate in the future.

38:30 You can learn more about Noom at or