Nov 19, 2014
Trond Waerness is the
Vice President of Business Development at MedVantx, which is the
leading provider within point-of-care medication adherence and
direct-to-patient consumer engagement programs, through its
MedStart™ Connect Cabinets, pharmacist staffed call center and two
mail order pharmacies.
Trond has 18 plus years of marketing, operations, sales and sales management experience within the pharmaceutical industry, both on the manufacturer side and the vendor/services side. He has worked for two of the largest pharmaceutical manufacturers, and has also been involved in launching two pharmaceutical startup companies.
Having worked in, and been exposed to nearly every aspect of the commercial side of the pharmaceutical industry, Trond is able to draw on that experience when trying to overcome challenges within medication access, promotion and adherence. He has a strong passion for the pharmaceutical industry in general, how it can be improved, and how we can reduce the cost of healthcare in the US through disruptive innovation, efficiencies and new thinking.
LinkedIn: Trond
Waerness
Email: trond.waerness@medvantx.com
MedVantx medvantx.com
00:00 Trond talks about who he is and his career journey.
1:00 Trond talks adherence.
1:20 Symptomatic vs. Asymptomatic diseases.
2:15 “We estimate that less than 50% of patients adhere to their
prescriptions and medication regimens.”
5:50 How MedVantx might improve adherence.
6:15 What Primary Adherence is.
7:00 What a Medstart Connect Cabinet is, where it is located, how
it works and helps.
8:45 “There is a huge drop off of the number of prescriptions that
are written and the number that are picked up at the pharmacy.”
11:00 Things that MedVantx is attempting to improve upon in
healthcare.
12:30 The different types of health systems that MedVantx works
with, and how.
18:30 “We have to be diplomatic in our approach.”
19:15 The big benefits of having Medstart Connect Cabinets in your
health system.
19:50 There is a lot of responsibility in having these prescription
drugs sitting in a closet.
20:30 The benefits of Medstart Connect Cabinets for the patients
and ultimately health system quality standards.
21:40 Health Systems that use Medstart Connect Cabinets have seen
improvement in their star ratings.
23:00 “Only about 8 or 9% of patients in this country use
mail-order pharmacies.”
23:20 Because of this, there is little to no competition between
MedVantx and regular, walk-in pharmacies.
24:00 The types of data that MedVantx collects.
25:20 Who MedVantx shares this data with and why.
27:45 Who pays for this program adherence.
30:00 “The healthcare industry has changed so much in the last five
years, no one can be sure what the future holds, but one thing we
do know is the work that we do in the healthcare space right now is
very very good.”
31:10 Trond’s advice for businesses wanting to develop strategies
for pushing their medication.
33:00 You can reach Trond on LinkedIn, via his email, and find out
more about MedVantx online at medvantix.com.