Aug 23, 2018
Seth
Painter
Seth is a senior-level business development,
sales, and marketing professional at IQVIA, a leading global
provider of information, innovative technology solutions, and
contract research services focused on using data and science to
help health care clients find better solutions for their patients.
Seth’s background is unique, having sold for and to pharmaceutical
companies in addition to having extensive hospital sales
experience. As a health care and marketing expert who specializes
in consumer insights, marketing effectiveness, and media
innovation, Seth works with pharmaceutical, agency, and media
organizations to provide targeting, optimization, and measurement
for patient/health care provider campaigns.
Anton Yarovoy
A science nerd turned marketing creative, Anton is behind numerous
innovative campaigns, including “Color for the Kids!” and “Be
Heard!” With over 18 years of experience across academia and
industry, his unique and unexpected multichannel projects empower
health care providers to be advocates for the products they use. He
has a degree in biochemistry, biology, and neuroscience from
Brandeis University and an MBA from Montclair State University, and
speaks on the role of digital marketing in the health care
space.
Alec Pettifer
Alec consults with pharmaceutical and life science industry clients
to deliver actionable insights to drive business performance. With
hundreds of successful projects completed, Alec joined suAzio
Consulting in 2017 as senior business consultant to use
direct stakeholder engagement to optimize co-creation of patient
support programs and digital health solutions. Alec is passionate
about patient centricity and is an active member of and volunteer
for The Aurora Project. He leverages 20+ years’ experience with
traditional and cutting-edge methods to support patient-focused
drug development. Alec earned a bachelor’s degree in sociology from
Rowan University and has lived and worked in Europe, Asia, and
North America throughout his career.
Joe Shields
As an Emmy Award–winning filmmaker and digital pioneer, Joe infuses
storytelling with technology to systematically move audiences to
action. Applying his unique perspective to business, he has led
global marketing, new product development, digital strategy, and
enterprise innovation for Fortune 100 companies in specialty
chemicals, telecommunications, biopharmaceuticals, medical devices,
and diagnostics. He is currently president and cofounder of
Health Accelerators, a business-to-business marketing services
agency supporting suppliers to life sciences companies.
01:12 Seth, cohost of the PEnTech conference, explains the true
name of the conference: Pharma Engagement Technology Summit.
01:28 The switch from mobile technology to a broader focus on
engagement platforms.
03:25 Anton’s innovative idea to promote health providers and
systems to purchase the right products for pediatric cardiac
patients.
05:28 Enabling patients to have better outcomes by enabling
providers to obtain the correct products.
06:48 How Anton presented his idea to Getinge.
07:05 “There’s always a solution.”—Anton
07:45 “All companies of our size have [a] responsibility to the
patient.”—Anton
08:10 You can learn more at getinge.com/colorforthekids or
by searching #colorforthekids on Instagram.
09:00 Alec discusses patient centricity and engagement in
Pharma.
11:45 Being brand-centric vs being patient-centric.
14:57 The inflection point happening in Pharma right now.
17:58 You can learn more at suazio.com, email Alec at a.pettifer@suazio.com, or follow
@alecpett on
Twitter.
19:24 The disconnect between small tech companies and large pharma
businesses.
20:33 “What’s possible in terms of partnerships?”—Joe
21:58 “It’s about solving problems for your customers and your
business.”—Joe
22:45 You can learn more at healthaccelerators.com.