Jul 1, 2015
Stacey Richter is
not only the host of this podcast, but also the founder and
strategic force behind Franklyn Healthcom, a pharmaceutical
marketing and design agency that develops brand and managed market
strategies along with digital and print collateral. Stacey began
the business in 1993 with one simple idea: bridge the gap between
current pharmaceutical agency practices and strategic business
process. Her role on teams is often to transform customer insights
and market research into cutting-edge strategies designed to drive
access and provider uptake.
As a successful marketer with a degree from the University of Pennsylvania, where she graduated magna cum laude, Stacey is uniquely positioned to convert managed markets theory into reality. Under her leadership, Franklyn Healthcom has developed an enduring reputation for needle-sharp innovations and original ideas that challenge the status quo.
00:00 Stacey explains her role as a CEO and Managing Director of
Franklyn Healthcom, alongside being host of Relentless Health
Value.
01:00 The targeted markets (Healthcare Organizations) that Franklyn
Healthcom helps its clients reach.
01:30 How Healthcare Organizations is a catch-all term that
includes payers, insurance companies, institutions (like Health
Systems), etc.
01:40 Another catch-all term: Risk-Bearers.
02:00 A question that Stacey’s clients always have: “How do we
communicate our value?”
02:50 “There are two types of people: Those are come into a room
and say, ‘Here I am,’ and those who come into a room and say, ‘Ah,
there you are.’” --Frederick L. Collins
03:45 The three questions that CEOs will most likely ask when
someone tries to sell them something.
06:20 How Pharma companies are not very customer-centric, but in
the changing Healthcare landscape they need to become so.
07:20 The importance of understanding the customer’s problem.
08:00 Stacey’s strategy for understanding your company’s value in
one simple question.
09:00 Efficiency vs. Efficacy
09:30 “Every business is successful exactly to the extent that it
does something that competitors cannot.”--Peter Thiel
12:30 Stacey’s preferred strategic business model.
12:50 What’s on the horizon for Relentless Health.