Feb 2, 2017
A 27-year veteran of
managed-markets marketing, David is the President/CEO of
Pinnacle Health Communications. After working in consumer marketing
with AT&T and healthcare publishing with Elsevier, David made
the move to medical advertising and communications at K.I. Lipton,
Inc. Subsequently, he became a cofounder of Pinnacle. David is an
accomplished strategist, providing innovative customer marketing,
access, quality, and health intervention solutions for large
clients and has directed the development of numerous
industry-leading campaigns in primary care and specialty
markets. He has supported clients in disease areas that
include oncology (Bristol Myers Squibb [BMS], Novartis, Eisai),
virology (BMS, Merck & Co.), pharmacy (American Pharmacists
Association, Merck, Novartis), and blood disorders (Novo Nordisk),
to name a few. David has helped more than 15 clients achieve top
rankings in their respective categories. He is also an active
member of the Pharmacy Quality Alliance.
00:00 Comparing Pharma and Life Sciences to Tech Companies is
like comparing apples to oranges.
03:15 “People are hedging their bets relative to where the volume
sits.”
03:30 “What does inviting less risk mean?”
04:20 Making informed decisions based on Market Shift Data.
06:20 The doubling number of customers intending to adopt
Value-Based Care Reimbursement Initiatives.
06:50 “Timing is what’s paramount here.”
07:30 Customers don’t only want to talk about brands, they want to
talk Patient Care and Optimizing Outcomes.
08:10 “How are you Customer-Centric if you’re leading every
conversation with the brand?”
10:00 Patient Care, Patient Outcomes, Market Share, Profitability
and Reimbursement.
13:15 “Don’t presume that your timeline equates to their
timeline.”
14:30 “What is the most conservative approach?”
14:50 “It’s a question of When, and To What Degree?”
17:00 The best way forward with Evidence-Based Pathways.
19:45 “Pharma does have a lot to offer.”
21:30 “Is there a Point of Prescribing?”
23:30 You can find out more information at aventriahealth.com.